Emperor Bathrooms Limited

Refreshing Business Brands

Challenge

Emperor Bathrooms Limited is a bathroom specialist with a back catalogue of beautifully completed projects and a thirst for larger, more prestigious projects in the future.

Solution

Create a website which manages to capture the visitors attention by presenting all previous projects through carefully articulated project specficiations, vivid galleries and a well-considered design framework.

Results

The website launched to a tidal wave of organic inbound sales enquiries and positive feedback. Analytics from behind the website have continued to indicate higher & higher readership rates, lowered bounce rates and high interaction rates throughout. A true success story.

Visit Site

Visceral industries are geared for online representation. As Emperor Bathroom had taken the time to journal previous projects, taking careful note of each premium supplier, final selection of materials and captured the completed projects through the lens of a local professional photographer, there was a vast collection of high-quality collatoral to use for their online presence. Combining this collatoral with the Growth Architect's marketing expertise resulted in a beautiful, highly-optimised website which showcases the business services succinctly and continues to capture the attention of potential customers & partners.

Design

The framework

As we create our websites without the use of templates, all of our designs are bespoke. The Emperor Bathroom website started out as a discussion where we explored suitable criteria for the new site and set a number of goals which would need to be met for the project to be a success. The new website was designed to capture an AB audience which is characterised by (i) High income, (ii) High disposable income and (iii) High Property Value.

Audience

Research

The risk of designing your own website is that you design it for yourself, rather than your audience. The only real way of understanding your audience on a shoe-string budget is to understand the places they visit, taking note of the design elements, context and content. We designed the Emperor Bathroom website to reflect these elements, borrowed heavily from House & Garden, Grand Designs & a number of architects based within the London region. Translating these elements so they showcased Emperor Bathroom in a way which the target audience expected was key to our success.

Plan, coordinate & Run

Forward Looking

The website launched and within the first week, several inbound sales leads were generated. One of which turned into a new business partner which subsequently lead onto a large project involving the design and installation of dozens of high-end bathrooms in several properties due to be refurbished. Since the initial week, the website has continued to grow in popularity with each new project becoming a featured article on their digitised journal which reflects every project they complete with high-resolution images and persuasive copy.

Let's get to work.

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