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Website Design | Case Study | Cambridge Worktops | Growth Architects
Cambridge Worktops

Cooking up a storm for this kitchen worktop specialist

To improve customer acquisition we had to take it back to basics. Designing and launching a new responsive website that showcased the variety and quality of the businesses worktop products and services with clear CTA’s was only the begining.

Challenge

Cambridge Worktops requested assistance with revitalising their brand due to an ever-changing competitive landscape where they found themselves losing ground to new players.

Solution

Embark on a research project to better understand target customers before designing and launching a new, modern catalogue website alongside a potent Google Adwords campaign.

Results

A faster-growing business which is now capturing more market share due to their ability to connect prospective customers with the right product, in the right way through an intelligently designed website and surgically targeted Google Adwords campaign.

“We just couldn’t have achieved what we have without the support of the Growth Architects.”

Know the market

Research

Researching competitors of Cambridge Worktops provided a number of suitable avenues to take the business. Traditional competitors had ignored their online footprint enabling the Growth Architects team to target their weaknesses and gain valuable exposure above and beyond what even the most ambitious competitors had reached.

Specification

Design

The new website provides an inuitive experience to potential customers, providing ample detail of the available products and consistant encouragement to reach out for more information. As the content we generated was Search Engine Optimised, we're also experiencing high ranks for hugely competitive terms such as 'Cambridge Worktops' and 'Quartz Worktops', increasing the amount of traffic the site experiences.

Return

£3,000,000+

The website has experienced tremendous growth since it's initial launch through both organic and paid channels, resulting in a continual flow of marketing qualified sales leads. The business owner couldn't be happier with our collaboration and the future is looking extremely bright for this Cambridgeshire leader.

Let's get to work.

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