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Website Design | Case Study | Cambridge Worktops | Growth Architects

Cambridge Worktops

One of the fastest growing worktop specialists in the UK has an insatiable apetite for growth and with the help of the Growth Architects, attached a rocket to customer acquisition.

Cambridge Worktops

One of the fastest growing worktop specialists in the UK has an insatiable apetite for growth and with the help of the Growth Architects, attached a rocket to customer acquisition.

Website Design

Cambridge Worktops

Cambridge Worktops

One of the fastest growing worktop specialists in the UK has an insatiable apetite for growth and with the help of the Growth Architects, attached a rocket to customer acquisition.
Client
Cambridge Worktops
Year
2017
Industry
Home Improvement
Website
cambridgeworktops.com

We worked with Cambridge Worktops to improve customer acquisition, designing and launching a new responsive website which showcases the variety and quality of the businesses worktop products and services with clear CTA’s throughout.

Since it’s launch, the business has grown using a combination of Search Engine Optimisation (SEO) and targeted PPC campaigns, drawing in more leads than ever.

Challenge

Cambridge Worktops requested assistance with revitalising their brand due to an ever-changing competitive landscape where they found themselves losing ground to new players.

Solution

Embark on a research project to better understand target customers before designing and launching a new, modern catalogue website alongside a potent Google Adwords campaign.

Results

A faster-growing business which is now capturing more market share due to their ability to connect prospective customers with the right product, in the right way through an intelligently designed website and surgically targeted Google Adwords campaign.

A website which now appears at the top of Google for unbranded searches.

To help potential customers find Cambridge Worktops through search engines, each page is optimised to target a specific search term. The Quartz catalogue page (for example) is now top of the front page for those searching for ‘Quartz worktop’ for those based in Cambridgeshire.

A website which looks great on any size screen.

Using the latest technologies, the new website alters it’s design depending upon the size of screen it’s viewed on. This ensures that navigational elements are always clear & present and information about products and services can always be easily consumed.

HTML5 Specifications
CSS3 Latest Standards
Google Analytics
Bootstrap Frameworks
CSS3 Latest Standards

A detailed catalogue, displayed beautifully and intuitively for all visitors

With over 500 unique worktop products, the new website uses stunning imagery and captivating product descriptions to showcase the businesses product offering. Using a combination of grid layouts and zoom-in modals, the website now makes it simple for visitors decide which product is most suitable for their home.

CSS3 Latest Standards

Each page contains well-crafted copy. Clear, concise & easily consumable.

In order to capture the attention of each visitor, vivid images and relevant written content has been created and inserted into a layout designed to attract & convert potential customers, dramatically increasing inbound enquiries.

Know the market

Research

Researching competitors of Cambridge Worktops provided a number of suitable avenues to take the business. Traditional competitors had ignored their online footprint enabling the Growth Architects team to target their weaknesses and gain valuable exposure above and beyond what even the most ambitious competitors had reached.

Specification

Design

The new website provides an inuitive experience to potential customers, providing ample detail of the available products and consistant encouragement to reach out for more information. As the content we generated was Search Engine Optimised, we're also experiencing high ranks for hugely competitive terms such as 'Cambridge Worktops' and 'Quartz Worktops', increasing the amount of traffic the site experiences.

Return

£3,000,000+

The website has experienced tremendous growth since it's initial launch through both organic and paid channels, resulting in a continual flow of marketing qualified sales leads. The business owner couldn't be happier with our collaboration and the future is looking extremely bright for this Cambridgeshire leader.


We’ve worked with the Growth Architects team for a number of years now and it’s always been exactly what we’ve needed. Great communication. Valuable insights. Assistance when and where we need it and the best part of it all? We don’t need to risk using any other agency for any of our marketing needs.


Darren Seamark, Founder

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