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Website Design | Case Study | Cambridge Worktops | Growth Architects
Cambridge Worktops

Cooking up a storm for this kitchen worktop specialist

Project Introduction

To improve customer acquisition we had to take it back to basics. Designing and launching a new responsive website that showcased the variety and quality of the businesses worktop products and services with clear CTA’s was only the begining.

400+ PPC Conversions
200+ Organic Enquiries
60 reduction in CPA

What can you achieve when you take that next step?

Business Overview

Cambridge Worktops is local worktop specialist, providing exemplary services from within the home improvement space. Known for their exceptional work ethic and pursuit of perfection, they are one of the fastest growing specialists in the East of England.

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Cambridge Worktops
Services:
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Challenge

We had two goals to achieve for the PPC and SEO segments of this project.

1) Start with a minimal budget and generate positive ROI within 2 months.

2) Set into motion a medium/long term strategy to generate a high volume of high quality inbound leads that match the businesses perfect customer profile.

Solution

Cambridge Worktops had experimented with Google Ads and SEO before reaching out to us but with no real tracking in place, it had been difficult to understand if it had impacted the businesses financial results.

When we created the Google Ads campaign, we sat down with the Cambridge Worktops team to better understand their products and their position within the industry. Using this intelligence, we created a bespoke campaign splitting out suitable groups of target search terms into Ad Groups and crafting enticing search ads. With SEO, our web team created a brand new website containing over 300+ unique pages to showcase their beautiful products and generate a better search result.

Results

The final campaign started off tremendously well, generating 400% more inbound sales enquiries within the first month. The tracking our team implemented also meant that they knew exactly where these leads were coming from, the cost of each lead and how many leads had been generated in total.

With our tracking also detailing SEO, everyone was able to celebrate when our efforts started to result in top spots in Google search for valuable/relevant search terms - generating 200% more leads than previously received.

We just couldn’t have achieved what we have without the support of the Growth Architects.

Know the market

Research

Researching competitors of Cambridge Worktops provided a number of suitable avenues to take the business. Traditional competitors had ignored their online footprint enabling the Growth Architects team to target their weaknesses and gain valuable exposure above and beyond what even the most ambitious competitors had reached.

Specification

Design

The new website provides an inuitive experience to potential customers, providing ample detail of the available products and consistant encouragement to reach out for more information. As the content we generated was Search Engine Optimised, we’re also experiencing high ranks for hugely competitive terms such as ‘Cambridge Worktops’ and ‘Quartz Worktops’, increasing the amount of traffic the site experiences.

Return

£3,000,000+

The website has experienced tremendous growth since it’s initial launch through both organic and paid channels, resulting in a continual flow of marketing qualified sales leads. The business owner couldn’t be happier with our collaboration and the future is looking extremely bright for this Cambridgeshire leader.

Let's get to work.

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