Case Study | Fenstor Storage | Growth Architects
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Transformed, Optimised & Enabled

Traditional storage business with ambition and limited budget works with the Growth Architects to generate more sales leads and transform it’s future. Fenstor storage specialise in providing best-in-class storage to both domestic and commercial customers but was looking at ways to grow faster and keep ahead of their competitors.

Challenge

Fenstor Storage wanted to drive local sales of it's storage services and bring the business online to capture a larger audience.

Solution

Transform the businesses online footprint, bringing it online intelligently and helping customers understand the three W's. What, Why & Where.

Results

The site launched at mid-night and on the next day it generated 3 sales leads. To date, the site has organically generated between 3-5 sales leads a week without any additional spending on advertising.

Richard Thomas Logo
Richard Thomas Logo
Richard Thomas Logo
Richard Thomas Logo
Richard Thomas Logo
Richard Thomas Logo
Know the market

Research is key

Understanding what customers are looking for and why, drives progress. With Fenstor Storage, the business owner understood his businesses customers extremely well and allowed us to know which services to include on the website from the first day. Using Analytics on the new website taught us what additional services they were looking for and allowed us to broaden the scope of service we include enabling the business to upsell and cross-sell to additional value added services. Applying an intelligent data-driven strategy like this has allowed the business to increase it's average transaction value and capture more wallet-share, affordably without taking on extra commercial risk.

SPECIFICATION

360 DEGREES OF DESIGN

Prospective customers may want your service or product but until they know why your service is more valuable than another, you may find it difficult to capture this interest and convert it into paying customers. Describing each of the service Fenstor Storage provides, highlighting how it operates and why this is important to potential customers enabled us to convert more visitors into paying customers. Breaking down storage services into seperate, highly targted offerings helped customers understand why they would want to use this service and how it could help them achieve their goals.

Return

500% ROI

As the website continues to run and convert visitors into inbound sales enquiries, the next step is to increase the number of visitors. Knowing how many visitors we need to attract in order to convert a single sale is key to executing a growth strategy. We know that out of every 100 visitors, 2-3 become inbound sales enquiries and can now start to calculate the budget for advertisement spend. Purchasing visitors through Adwords or Facebook campaigns now have an ROI as we can understand the cost of each lead far clearer than before using our website analytics.


Since working with the Growth Architects, our revenue has consistantly increased with the leads they are generating for us. After working with other agencies, it was clear from the outset that these guys were different with their data-driven approach to marketing. We couldn’t be happier.


Derek P, Business Owner

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