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Case Study | Fenstor Storage | Growth Architects

Client
Fenstor Storage
Year
2017
Industry
Home Improvement
Website
fenstorltd.co.uk

Fenstor Storage have been in business for 3 decades but had recently been struggling to get customers through the door. With the risk of closing the doors, they turned to the Growth Architects.

Growth Architects designed a new website, using modern technologies which enabled the business to make it simple to book storage space online. With a simplistic layout which looks great on small and large devices, and content which helps it appear for targeted unbranded search terms, the business is going from strength to strentgh - recently enjoying it’s biggest month ever.

Challenge

Fenstor Storage wanted to drive local sales of it's storage services and bring the business online to capture a larger audience.

Solution

Transform the businesses online footprint, bringing it online intelligently and helping customers understand the three W's. What, Why & Where.

Results

The site launched at mid-night and on the next day it generated 3 sales leads. To date, the site has organically generated between 3-5 sales leads a week without any additional spending on advertising.

“Since working with the Growth Architects, our revenue has consistantly increased with the leads they are generating for us. After working with other agencies, it was clear from the outset that these guys were different with their data-driven approach to marketing. We couldn’t be happier.”

The Growth Architects Way

Know the market

Research

Understanding what customers are looking for and why, drives progress. With Fenstor Storage, the business owner understood his businesses customers extremely well and allowed us to know which services to include on the website from the first day. Using Analytics on the new website taught us what additional services they were looking for and allowed us to broaden the scope of service we include enabling the business to upsell and cross-sell to additional value added services. Applying an intelligent data-driven strategy like this has allowed the business to increase it's average transaction value and capture more wallet-share, affordably without taking on extra commercial risk.

Specification

Specification

Prospective customers may want your service or product but until they know why your service is more valuable than another, you may find it difficult to capture this interest and convert it into paying customers. Describing each of the service Fenstor Storage provides, highlighting how it operates and why this is important to potential customers enabled us to convert more visitors into paying customers. Breaking down storage services into seperate, highly targted offerings helped customers understand why they would want to use this service and how it could help them achieve their goals.

Return

Results

As the website continues to run and convert visitors into inbound sales enquiries, the next step is to increase the number of visitors. Knowing how many visitors we need to attract in order to convert a single sale is key to executing a growth strategy. We know that out of every 100 visitors, 2-3 become inbound sales enquiries and can now start to calculate the budget for advertisement spend. Purchasing visitors through Adwords or Facebook campaigns now have an ROI as we can understand the cost of each lead far clearer than before using our website analytics.

Let's get to work.

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