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Case Study | Maybin Electrical | Growth Architects

Client
Maybin Electrical Limited
Year
2018
Industry
Home Improvement
Website
maybinelectrical.com

Growth Architects were approached to help the business appear more professional and polished online, whilst ensuring prospective customers can easily find their website online through various search engines.

Maybin Electrical is a technology-first business. With a keen focus on creating a positive customer experience, the new website guides new customers through a simple website journey and simplifies the process of contacting a local electrician.

Challenge

Rebuild an existing website using modern techniques and technologies to ensure it can be viewed from both smart phones and desktops. Ensure the new website can be discovered through simple, relevant and valuable search terms.

Solution

A new website which is built using the latest technologies and best practices to ensure it's longevity and accessibility with a myriad of devices, both big and small. Include Search Engine Optimisations to ensure search engines understand and rank the new website and include suitable Google Schema to appear clearer under certain searches.

Results

An exciting and dynamic website which helps to educate prospective customers on the businesses core services. Using a mixture of empty-space and modern typographies with a simple colour pallete, the new website feels and looks modern. With only 1 click required for interested customers to reach out to the business, it is now far easier for customers to enact services.

“Perfect company to work with - They were always available when I called and managed to explain each stage of the project in a way that made absolute sense. The end result is really a tick in all of my boxes.”

The Growth Architects Way

Know the market

Design

Keeping it simple is the key to building a website of this nature. It's usually quite simple to build a website which says a lot but is never read. With the Maybin Electrical website, we have 16 services to catalogue and ensure prospective customers could easily navigate to each one. We did this by keeping a fairly flat structure, with simple navigation elements on both mobile and desktop versions. Avoiding the use of too many images to ensure these elements remained promiment was the key to ensure usability.

Specification

SEO

Due to the sheer number of competing businesses, it was crucial that the website was Search Engine Optimised and it started to build it's back link directories sooner rather than later. When the new website launched, the only visitors it experienced were searches for the businesses brand. After 3 months, it was ranking on the first page for 3 hugely valuable unbranded search terms. It has continued to feaircly compete with it's competitors for first page positions on 10's of important keywords

Return

Competition

Due to the sheer number of competing businesses, it was crucial that the website was Search Engine Optimised and it started to build it's back link directories sooner rather than later. When the new website launched, the only visitors it experienced searches for the businesses brand. After 3 months, it was ranking on the first page for 3 hugely valuable search terms. It has continued to feaircly compete with it's competitors for first page positions on 10's of important keywords.

Let's get to work.

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