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Website Design | Case Study | Richard Thomas Conservatories, Extensions & Windows | Growth Architects
Richard Thomas Conservatories, Extensions & Windows

Building a bright future for this conservatory specialist

In a crowded and competitive landscape, the new website ranked first page for a variety of highly targetted keywords, drawing in new customers within the first month. With each month that passes, pages are rising through the search ranks and taking over larger more established competitors such as Anglian Homes, Everest and Admiral Home Space.

Challenge

Improve Richard Thomas Conservatories, Extensions & Windows online presence, increasing the frequency of appearances online and the rank in search results whilst refreshing the brands overall appearance.

Solution

Research the industry to determine current trends, competitor weaknesses, customer expectations and work directly with the Richard Thomas team to establish a marketing strategy, create fresh content and schedule optimisation routine.

Results

An exciting site which revitalises the online reputation of an established business, with fresh content and imagery to capture the attention of visitors and help the business appear more frequently in search results. Since it's launch, traffic has continued to increase, bounce rates have lowered and inbound sales leads have ramped up exponetially.

“Thank you Richard and to all those at Growth Architects for not only increasing our lead generation but for also giving us a professional and effective website that continues to draw in clients.”

Know the market

Research

Researching the competitive landscape, it was clear most had not yet jumped into the 21st century with other websites appearing crudely on mobile devices, hosting low resolution images resulting in pixelated product offerings and a clear lack of presence on search engines. Plenty of opportunity for our team over at Richard Thomas to take the lead.

Specification

Design

The new website includes custom graphics, new photography & fresh copy to bring their product line to life. Starting with the 15,000 lines of HTML/CSS/Javascript to layout the website perfectly on mobile and desktop screens our team jumped into action writing in the region of 15000 words of unique content and using in excess of 1,000 photographs to capture the visitors attention.

Return

£10m+

All of our websites include Analytics, recording every interaction it's visitors experience. Using this information, our team continues to optimise the website to improve it's conversion rate and search engine ranking which is resulting in a constant stream of leads every month. To date, the website has generated in excess of £10m worth of sales opportunties and the team couldn't be happier.

Let's get to work.

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