Case Study | Richard Thomas Conservatories, Extensions & Windows | Growth Architects
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Modernised, Digitised & Optimised

How did we revamp a brilliant home improvement business, improve lead generation results & help capture more market share? It started with market research and concluded with the launch of a bespoke website, designed from the ground up to appear more frequently in search results and convert a higher proportion of website visitors to inbound sales leads.

Challenge

Help Richard Thomas Conservatories & Windows reframe existing content, create additional targeted content and modernise the appearance of it's online footprint.

Solution

Research the industry to determine current trends, competitor weaknesses, customer expectations and work with the Richard Thomas team to establish a marketing strategy, create fresh content and schedule optimisation routine.

Results

An exciting site which revitalises the online reputation of an established business, with fresh content and imagery to capture the attention of visitors and help the business appear more frequently in search results. Since it's launch, traffic has continued to increase, bounce rates have lowered and inbound sales leads have ramped up exponetially.

Richard Thomas Logo
Richard Thomas Logo
Richard Thomas Logo
Richard Thomas Logo
Richard Thomas Logo
Richard Thomas Logo
Know the market

Research is key

Researching the competitive landscape, it was clear most had not yet jumped into the 21st century with other websites appearing crudely on mobile devices, hosting low resolution images resulting in pixelated product offerings and a clear lack of presence on search engines. Plenty of opportunity for our team over at Richard Thomas to take the lead.

Specification

360 Degrees of Design

The new website includes custom graphics, new photography & fresh copy to bring their product line to life. Starting with the 15,000 lines of HTML/CSS/Javascript to layout the website perfectly on mobile and desktop screens our team jumped into action writing in the region of 15000 words of unique content and using in excess of 1,000 photographs to capture the visitors attention.

Analytics

£500,000

All of our websites include Analytics, recording every interaction it's visitors experience. Using this information, our team continues to optimise the website to improve it's conversion rate and search engine ranking which is resulting in a constant stream of leads every month. To date, the website has generated in excess of a £1m worth of sales opportunties and the team couldn't be happier.


From initial contact with Growth Architects to completion of our new and updated website we found that Richard and his experienced team were faultless. Thank you Richard and to all those at Growth Architects for not only increasing our lead generation but for also giving us a professional and effective website that continues to draw in clients whilst being overseen by yourselves in a cost effective way.


Ben Slater, Director

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