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Case Study | Richard Thomas Conservatories, Extensions & Windows | Growth Architects

How did we revamp a brilliant home improvement business, improve lead generation results & help capture more market share?

Challenge

Improve Richard Thomas Conservatories, Extensions & Windows online presence, increasing the frequency of appearances online and the rank in search results whilst refreshing the brands overall appearance.

Solution

Research the industry to determine current trends, competitor weaknesses, customer expectations and work directly with the Richard Thomas team to establish a marketing strategy, create fresh content and schedule optimisation routine.

Results

An exciting site which revitalises the online reputation of an established business, with fresh content and imagery to capture the attention of visitors and help the business appear more frequently in search results. Since it's launch, traffic has continued to increase, bounce rates have lowered and inbound sales leads have ramped up exponetially.

CSS3 Latest Standards

The right technology for the job.

As Richard Thomas was an established business, it was crucial that the solution we choose was scalable. Using Squarespace's development program provided us with a scalable hosting solution, whilst also providing a robust development environment.

HTML5 Specifications
CSS3 Latest Standards
Google Analytics
Squarespace Development Platform

Competitive industry makes ranking a challenge

Out of 340 local competitive businesses all striving for a high rank, Richard Thomas has found the top spot for several important search terms. Working with the team to build authority on the website and associated online profiles has results in tremendous results which will remain for the long-term.

CSS3 Latest Standards
CSS3 Latest Standards

Target demographics to provide the best user experience.

Due to the appeal of the businesses products, there wasn't a real demographic to target outside of the typical AB2 groupings. Going on a further exploration with the RT team helped to uncover specific interets and questions of their key customers. As a result, the current website currently has 15 seperate routes to specific goals, each one focussing on a key target customer and product-set. This way, we say exacty what we need to, to each prospective customer.

HTML5 Specifications
CSS3 Latest Standards
Google Analytics

Complex analytics, distilled.

Analytics are collect behind the scenes 24/7. Information reflecting how visitors are interacting with each page or the number of views certain paragraphs, pages or videos are experiencing are recorded and shared. This not only ensures it's always running perfecty but also that future marketing decisions are driven by real-data from real people.

CSS3 Latest Standards
Know the market

Research is key

Researching the competitive landscape, it was clear most had not yet jumped into the 21st century with other websites appearing crudely on mobile devices, hosting low resolution images resulting in pixelated product offerings and a clear lack of presence on search engines. Plenty of opportunity for our team over at Richard Thomas to take the lead.

Specification

360 Degrees of Design

The new website includes custom graphics, new photography & fresh copy to bring their product line to life. Starting with the 15,000 lines of HTML/CSS/Javascript to layout the website perfectly on mobile and desktop screens our team jumped into action writing in the region of 15000 words of unique content and using in excess of 1,000 photographs to capture the visitors attention.

Analytics

£500,000

All of our websites include Analytics, recording every interaction it's visitors experience. Using this information, our team continues to optimise the website to improve it's conversion rate and search engine ranking which is resulting in a constant stream of leads every month. To date, the website has generated in excess of a £1m worth of sales opportunties and the team couldn't be happier.

Richard Thomas Logo
Richard Thomas Logo
Richard Thomas Logo
Richard Thomas Logo
Richard Thomas Logo
Richard Thomas Logo


From initial contact with Growth Architects to completion of our new and updated website we found that Richard and his experienced team were faultless. Thank you Richard and to all those at Growth Architects for not only increasing our lead generation but for also giving us a professional and effective website that continues to draw in clients whilst being overseen by yourselves in a cost effective way.


Ben Slater, Director

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