Case Study | Blush Ely Wedding Boutique | Growth Architects

Tired of the lack of choice in the local bridal shops, this plucky young start-up strived to be better. Working with us, the store launched their website to great acclaim securing back-to-back bridal appointments and setting the tone for all future marketing campaigns.

Challenge

Support the launch of a new local business with a unique, youthful and memberable website. Capture the attention of a young demographic, take local market share aggresively & create a design voice.

Solution

Review competitors to better understand the landscape. Combine exciting design queues with smart technology to appeal to specific demographic who wants to dress their age and use technology to find the 'Yes Dress'.

Results

A rapidly-growing business which is now capturing more market share due to their ability to connect prospective customers with the right product, in the right way through an intelligently designed website and surgically targeted content & design.

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Beautiful. Gorgeous. Adorable.

The Blush Ely website stands head and shoulders above it's competitors. Within it's first week, it had generated enough bridal appointments to fill an entire week and todate, continues to generate enough interest to assure at least a couple of months waiting for lucky brides-to-be.

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Bootstrap Frameworks

Intuitive navigation, exciting results.

As we understood the target customer, it was clear that the majority of users would be using mobile devices. The Blush Ely website is a perfect example of altering the framework of the site to match the type of device it's viewed on. The dress catalogue, for example, appears as a carousel on larger screens and a grid layout on smaller devices to ensure all dresses can be viewed in an inuitive manner on iPhones, iPads or Desktop devices.

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Google Analytics
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Professional content by experienced Copy Writers.

In order to capture the attention of each visitor, vivid images and relevant written content has been created and placed in a layout designed to attract & convert potential customers, dramatically increasing inbound enquiries.

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Google Analytics

Complex analytics, distilled.

Analytics are collect behind the scenes 24/7. Information reflecting how visitors are interacting with each page or the number of views certain paragraphs, pages or videos are experiencing are recorded and shared. This not only ensures it's always running perfecty but also that future marketing decisions are driven by real-data from real people.

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Know the market

Research is key

Knowing who your competitors are, how they position their business and which areas they may not be exploiting fully are key. From our initial research it was clear that local competitors had yet to embrace technology and had simply borrowed design frameworks from each other, leaving an opportunity for Blush Ely to reinvent customer expectations and create a more youthful, modern voice.

Specification

360 Degrees of Design

Rather than follow the status quo, the team over at Blush Ely wanted to stand out and be unique. Given this freedom, our team set about establishing a design language which reflects the youthful spirit of it's operators and a focus to exploit technologies to help progress interested leads to qualified customers. The result is a captivating website which showcases their beautiful product and enables their clients to schedule a Bridal Appointment in real-time, picking a time that suits them via blushely.com.

Costs

Fixed

Typically, marketing agencies take their fees upfront. This raises a number of risks for clients as it is consumes their marketing budget before they've seen the results. It may also stop them being able to fund other marketing efforts which are crucial to early-stage growth. With the Growth Architects, we charge a small fee each month which covers professional website design services and ongoing marketing support & guidance - Not to mention, leaving our clients with the majority of their budget available to invest in other marketing opportunities without forcing them to rely on cashflow alone.


We are so happy with how it all looks..We got a great response to our website last night (launch night) and lots of interest which is fantastic!


Sarah Easey, Director

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