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Website Design | Case Study | Blush Ely Wedding Boutique | Growth Architects
Blush Ely Limited

Connecting Wedding Gowns With Brides in 2 clicks.

We worked with this exciting start-up boutique to establish a new brand, responsive web presence, customer acquisition strategy and the capability to book bridal appointments online in just 2 clicks.

Challenge

Support the launch of a new local business with a unique, youthful and memorable website. Capture the attention of a young demographic, take local market share aggressively & create a design voice.

Solution

Review competitors to better understand the landscape. Combine exciting design queues with smart technology to appeal to specific demographic who wants to dress their age and use technology to find the 'Yes Dress'.

Results

A rapidly-growing business which is now capturing more market share due to their ability to connect prospective customers with the right product, in the right way through an intelligently designed website and surgically targeted content & design.

We are so happy with how it all looks..We got a great response to our website last night (launch night) and lots of interest which is fantastic!

Know the market

Research

Knowing who your competitors are, how they position their business and which areas they may not be exploiting fully are key. From our initial research it was clear that local competitors had yet to embrace technology and had simply borrowed design frameworks from each other, leaving an opportunity for Blush Ely to reinvent customer expectations and create a more youthful, modern voice.

Specification

Design

Rather than follow the status quo, the team over at Blush Ely wanted to stand out and be unique. Given this freedom, our team set about establishing a design language which reflects the youthful spirit of it's operators and a focus to exploit technologies to help progress interested leads to qualified customers. The result is a captivating website which showcases their beautiful product and enables their clients to schedule a Bridal Appointment in real-time, picking a time that suits them via blushely.com.

Return

Fixed Costs

Typically, marketing agencies take their fees upfront. This raises a number of risks for clients as it is consumes their marketing budget before they've seen the results. It may also stop them being able to fund other marketing efforts which are crucial to early-stage growth. With the Growth Architects, we charge a small fee each month which covers professional website design services and ongoing marketing support & guidance - Not to mention, leaving our clients with the majority of their budget available to invest in other marketing opportunities without forcing them to rely on cashflow alone.

Let's get to work.

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