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Website Design | Case Study | Blush Ely Wedding Boutique | Growth Architects

Blush Ely

With our latest client, an extremely stylish wedding boutique start-up, our team were requried to establish a unique online presence which would help set them apart. Instructed to 'do away with the traditional', we set about designing a website which captures attention and drives inbound interest.

Blush Ely

With our latest client, an extremely stylish wedding boutique start-up, our team were requried to establish a unique online presence which would help set them apart. Instructed to 'do away with the traditional', we set about designing a website which captures attention and drives inbound interest.

Website Design

Blush Ely

Blush Ely

With our latest client, an extremely stylish wedding boutique start-up, our team were requried to establish a unique online presence which would help set them apart. Instructed to ‘do away with the traditional’, we set about designing a website which captures attention and drives inbound interest.
Client
Blush Ely Limited
Year
2018
Industry
Wedding Industry
Website
blushely.com

We worked with this exciting start-up boutique to establish a new brand, responsive web presence, customer acquisition strategy and the capability to book bridal appointments online.

Within the first month of operation, the boutique was fully booked. The Blush Ely website is now ranked top 5 for a number of extremely competitive keywords, ensuring popular search engines show suitable pages for high intent keywords across a targeted geographical area ensuring a consistent flow of Marketing Qualified Leads.

Challenge

Support the launch of a new local business with a unique, youthful and memberable website. Capture the attention of a young demographic, take local market share aggresively & create a design voice.

Solution

Review competitors to better understand the landscape. Combine exciting design queues with smart technology to appeal to specific demographic who wants to dress their age and use technology to find the 'Yes Dress'.

Results

A rapidly-growing business which is now capturing more market share due to their ability to connect prospective customers with the right product, in the right way through an intelligently designed website and surgically targeted content & design.

Beautiful. Gorgeous. Adorable. Usable.

The Blush Ely website stands head and shoulders above it’s competitors. Within it’s first week, it had generated enough bridal appointments to fill an entire month and to-date, continues to generate enough interest to assure at least a couple of months waiting for lucky brides-to-be. Introducing an online method for viewing potential dresses and booking bridal appointments was crucial in it’s success.

Fluid responsive design to help a young audience find the right content.

As a result from our initial marketing research, we understood the target audience and it was clear that the majority of users would be using mobile devices. The Blush Ely website is a perfect example of altering the design of the site to match the type of device it’s viewed on - in realtime. The dress catalogue, for example, appears as a carousel on larger screens and a grid layout on smaller devices to ensure all dresses can be viewed in an inuitive manner on iPhones, iPads or Desktop devices.

HTML5 Specifications
CSS3 Latest Standards
Google Analytics
Bootstrap Frameworks
CSS3 Latest Standards

Intuitive layout combined with beautiful images and persuasive copy.

As the target audience was young, the website was designed to look beautiful on smaller devices such as iPhones and iPads. If you view the website on either small or large devices, the layout changes in real-time ensuring visitors can easily navigate it’s pages and discover the perfect dress.

CSS3 Latest Standards

We put beautiful wedding dresses in the hands of excited brides within 2 clicks.

The website is designed to ensure interested brides can discover the right dress for them and subsequently book a bridal appointment to see what the dress looks like on. Within just 2 clicks, brides can view dresses and book an appointment. We see extremely low bounce rates on our pages and the current conversion rate between visitors and booked appointments is industry beating.

Know the market

Research

Knowing who your competitors are, how they position their business and which areas they may not be exploiting fully are key. From our initial research it was clear that local competitors had yet to embrace technology and had simply borrowed design frameworks from each other, leaving an opportunity for Blush Ely to reinvent customer expectations and create a more youthful, modern voice.

Specification

Design

Rather than follow the status quo, the team over at Blush Ely wanted to stand out and be unique. Given this freedom, our team set about establishing a design language which reflects the youthful spirit of it's operators and a focus to exploit technologies to help progress interested leads to qualified customers. The result is a captivating website which showcases their beautiful product and enables their clients to schedule a Bridal Appointment in real-time, picking a time that suits them via blushely.com.

Return

Fixed Costs

Typically, marketing agencies take their fees upfront. This raises a number of risks for clients as it is consumes their marketing budget before they've seen the results. It may also stop them being able to fund other marketing efforts which are crucial to early-stage growth. With the Growth Architects, we charge a small fee each month which covers professional website design services and ongoing marketing support & guidance - Not to mention, leaving our clients with the majority of their budget available to invest in other marketing opportunities without forcing them to rely on cashflow alone.


We are so happy with how it all looks..We got a great response to our website last night (launch night) and lots of interest which is fantastic!


Sarah Easey, Director

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