Case Study | Blush Ely Wedding Boutique | Growth Architects

Blush Ely Limited Website Design

Selecting the right product is only the begining when launching a successful business. Being able to position your product against others in an attractive, inuitive and persausive way is the key to standing out and carving out your market share. See how we helped Blush Ely make a big push into a competitive industry.

Challenge

Support the launch of a new local business with a unique, youthful and memberable website.

Solution

Explore business requirements to ensure equal undertanding of commercial goals. Review current competitors and further understanding of Strengths, Weaknesses, Opportunities & Threats.

Results

A beautiful website which educates potential brides-to-be through an enormous catalogue of handpicked designer wedding dresses, expansive FAQ and instantly capture interest via an intuitive scheduling service. With a design language that represents elegence, beauty and youth, the Blush Ely website sets up the business to succeed.

Landing page

Conversion Optimised

The Blush landing page is perfectly designed to higlight the businesses products and frame the associated services.

The Home Page provides an attractive portal where potential customers can understand the vast range of dresses available and find out more information with just one click.

Beautiful and professionally shot images are dropped across the page, framed in an inuitive user interface with the main Call-to-action taking pride of place.

Designer Pages

Intelligent Segmentation of Products

Due to the number of dresses available at Blush Ely, segmenting these into suitable ranges was key to ensuring we help potential customers find their ultimate dress.

Choosing to lay this out inuitively, with each Designer repsented by a suitably beautiful image helped to increase click-through and reduce potential bounce rates.

Aligning each Designer with a representative image is crucial to helping to create the initial feelings of excitement and keep the potential customer clicking through.

Collection Pages

Clear, Concise & Clickable

The Blush Ely Collection pages are designed to expose as many dresses as possible with further clicks.

By using a number of different mechanisms, these Collection pages showing each Designers dresses are responsive. Enabling large screens to scroll through the dresses and mobile users the ability to view them in a grid formation has been crucial to great usabilty.

Introducing two mechanisms to view more details, with a brief tap opening a brief description of the dress and a seperate tap showing an expanded view, using this website is childs play.

Product Pages

Informative but hugely exciting

Each Dress is presented beautifully with a summary of the colours they are available in, adjacent to a brief description straight fro the designer.

By introducing additional images, longer descriptions and colour details followed by a clear CTA, excited brides can act on impulse and book a Bridal Appointment in a single click.

With the number of dresses available, it was crucial that we helped each potential client find the right dress without forcing the decision.

Booking Pages

Clients can book a bridal appointment online

Rather than taking bookings over the telephone or e-mail, we introduced an automated online booking feature saving time and money.

Interested clients can now book their appointment online without waiting. They can choose what day and what time their appointment is, 24/7.

Combining an inuitive website with a way to take bookings was crucial. Now excited customers can book their bridal appointments as soon as they see the dress of their dreams. Marvelous!

Know the market

Research is key

Knowing who your competitors are, how they position their business and which areas they may not be exploiting fully are key. From our initial research it was clear that local competitors had yet to embrace technology and had simply borrowed design frameworks from each other, leaving an opportunity for Blush Ely to reinvent customer expectations and create a more youthful, modern voice.

Specification

360 Degrees of Design

Rather than follow the status quo, the team over at Blush Ely wanted to stand out and be unique. Given this freedom, our team set about establishing a design language which reflects the youthful spirit of it's operators and a focus to exploit technologies to help progress interested leads to qualified customers. The result is a captivating website which showcases their beautiful product and enables their clients to schedule a Bridal Appointment in real-time, picking a time that suits them via blushely.com.

Costs

Fixed

Typically, marketing agencies take their fees upfront. This raises a number of risks for clients as it is consumes their marketing budget before they've seen the results. It may also stop them being able to fund other marketing efforts which are crucial to early-stage growth. With the Growth Architects, we charge a small fee each month which covers professional website design services and ongoing marketing support & guidance - Not to mention, leaving our clients with the majority of their budget available to invest in other marketing opportunities without forcing them to rely on cashflow alone.


We are so happy with how it all looks..We got a great response to our website last night (launch night) and lots of interest which is fantastic!


Sarah Easey, Director

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