How Can We Use Cambridge SEO to rank higher locally?


From our previous article (written and published only yesterday) I've seen a number of follow up requests from like-minded entrepreneurs and small business owners for more all set around Digital Marketing. Specifically, SEO services for Small Businesses. I know you're all very busy doing what you do best so here is pretty much what I've digested from the last few years of SEO research and implementation. 

1. Research and Find keywords

Decide which words are relevant to your business. These are the words you would expect prospective customers to type into Google to find your business. Make sure they're as accurate as possible and encapsulate your businesses services and products - perhaps even your location.

Put the keywords you collected in stage 1 into action.

2. Put keywords in the page title. When search engines are evaluating your website, they use the pages title to determine what is on your small business website which they then use for ranking purposes. Keep this short - shorter than 70 is recommended.

3. Put keywords in your pages URL. In combination with the page title, search engines also use the name of the URL for ranking purposes. You should use the keywords from stage 1 as the name of the page (the actual name of the page / not the title as in stage 2).

4. Put keywords in the meta-data. The meta-data is important but as important as it used to be - regardless, if you have the opportunity to use something for free to increase your small business website on Google - you should take it. This represents the description of your website and so the keywords you include here should be as part of a sentence - it should make sense to a human reader.

5. Include keywords in your H1/H2. The H1 represents the title of each one of your sections or articles found on your small business website. Google specifically look at this information and again, it goes into how they rank your website when prospective customers search their search engine.

6. Use keywords in all of the content on your small business website. Putting the keywords into your website content also tells the search engines that the titles match the content and that you're website is covering the content it states it will be.

7. Keep an eye on your rank. Google for your business using the keywords every now and then to make sure it's being picked up correctly and ranked accordingly. Every two days, do a search - if it's not ranking highly enough, you may need to keep creating content that reaffirms your websites cause.