Whilst services based businesses benefit from a number of things such as flexible product offering, impressive margins and ability to scale up/down at a drop of a hat. The one bit they do often struggle with is the top of funnel stuff. Finding, sourcing and pulling in new customers.
With Google Ads, service based businesses have a tool to methodically track down their ideal customers at a price point that leaves plenty of margin on the table and as part of a repeatable and consistent strategy.
In this article, we’ll discuss the basics of PPC and the top four benefits of this marketing method.
What is PPC?
PPC stands for Pay Per Click (advertising). Whenever you perform a search on Google, check out the top of the search results that appear and you’ll notice a little ‘ad’ icon.
What does a Google Search ad look like?
Whenever you start a PPC campaign, you will need to select keywords most relevant to your service industry business. These will help you draw in more qualified leads by enabling your ads to appear whenever these keywords are searched for.
4 Benefits of PPC
1. You control your campaign
PPC enables you to have control over your campaign. You control how your campaign looks, how it reads, where it appears and how it runs.
Google Ads, the dashboard used for managing PPC ads in Google, offers extensive extensions for creating compelling ads. You can include extensions to make it easy for visitors to call your business, visit your website or provide details of where to find you. You decide which features to include or exclude based upon your knowledge of your business and it’s customers.
Don't be put off by the options in Google Ads. It's worth the sharp learnin curve.
You also control the duration of your advertising campaign. You can set it to run for just a day, a week, a month or until you deplete your budget.
In addition, you choose the time of day your ad runs. This is a great feature because you can run your advertisement when your audience is most likely to be online. It helps your each more of your qualified leads.
If you want to have complete control over your advertising campaign, PPC is great method for your service industry business. You will be able to control various aspects of your campaign to produce the best results for your business.
2. You control the budget
One of the unique features of PPC is that you control your budget. Many other methods have standard or set amounts for running campaigns.
Ok. I'm not entirely sure what the potato represents. Or the spoon for that matter.
With PPC, however, you determine how much you want to spend to grow your service industry business. Whether your budget is $100 or $1,000, you set the amount. This flexible financing feature of PPC is another reason why so many businesses use this marketing strategy.
It doesn’t cost anything to set up a PPC campaign. The only time you pay is when someone clicks on your ad, which means that your money is going towards leads that are interested in your business. PPC a great opportunity to capture these leads and nurture them towards conversion. If you are interested in learning more about PPC budgeting, our dedicated team is willing to help you navigate your PPC management service options for results-driven success.
3. You see immediate results
Methods like SEO take time to produce results. It can leave your service industry business anxiously awaiting to see if your campaign is successful. With PPC, you see immediate results.
From the minute you launch your campaign, you can see how it is performing, such as how many people see your ad, click on it, and convert. PPC gives you insight as to how your audience responds to your ad.
If your campaign isn’t performing well, you can adjust it and make changes so it performs better, too. You will be able to see where your campaign falls short so you know how to make changes. If your campaign is performing well, you can see which elements help drive success for your campaign.
Immediate results mean you can adjust your campaign. This helps you get the most out of your money and maximize your budget to get the best return on investment (ROI).
4. You get qualified leads
PPC is one of the best methods for driving in leads that are more likely to make a purchase. In fact, PPC visitors are 50% more likely to make a purchase than organic visitors.
These leads click on ads because they want to find the business that fits their needs best. They are ready to make a purchase but need to find the right business that fits their search.
Be in control of who finds your business & who you service.
Therefore, keyword selection is so important. It helps you draw in leads that are the most interested in your service industry business.
PPC is a great method to draw in leads that are more interested in your business. By investing in PPC, you will obtain leads that are more likely to use services from your service industry business.
Do you have a little more time to learn something which could put your business ahead of the pack?
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Our Ely & Cambridge based teams are here to help. We can run performant Google Ad campaigns or build powerful websites. Best bit of all - it's all set on a 30 day notice period. No hooks. Just good solid marketing.Contact us
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