Is your website from the 90's?

Tips to improve your website

1) Still using a Carousel? Take it down.

The homepage slideshow came into fashion in the late 1990's, it was actually a way to get lots of information on the first page of your website. The issue with slideshows is that most people don't stay on the page long enough to experience all of the tiles/slides/messages.

The most important thing is that your visitors leave with understanding the single thing you do. Using slideshows is typically a way businesses through lots of different messages at the visitor to try and make at least one stick - this kills the deal for most. Strip out all slides apart from the one that describes your services, products or company voice.

 

2) Remove the website sidebars

A sidebar on a website has been popular for an extremely long time now, especially on blogs. Many businesses are finding that when they remove sidebars from their blogs, it actually encourages the readers attention to the article and the call to action at the end. 

As you can see, our blog has no sidebar and the number of clicks on our call to actions has increased considerably since it's removal. 

3) Your font size may be too small

The Font type on your website is important - it's one of the most important aspects of website design. Text is hard enough to read on a computer screen so you have to make the key words and sentences stand out.

One way is to make this happen is to simply increase the size of the font, especially for important pieces of text. Consider increasing the size of your normal font, too. 

4) Reduce the noise around your navigation

It might seem like a good idea to offer your visitors lots of options but in actual fact, it may be detrimental for your customers experience. Rather than overwhelming your website visitors with links to every page, simplify your navigation. 

Eliminate dropdown menus and especially multi-tier dropdown navigation options that only the most skilled mouse user can navigate and also go a step further and reduce the number of links in the header or sidebar of your website. Control your visitors experience by providing them with a distinct route through your website.

4) Bury those social media icons

You did all that work to get people to your website, and yet you’re inviting them to leave? That’s what you’re doing when you place social media icons in a prominent location of your website, like in the header. Bury the icons in the footer. 

If people are on your website, you want them to stay, learn and perhaps inquire about your services, not check out company picnic photos and bowling outings on Facebook. Social media should send people to your website, not vice versa.

5) This one may seem counter intuitive but hide those social media icons

So, you did all of that hard graft to try and get prospective customers to your website and you're now suggesting they leave your website and view Facebook or Twitter? This is precisely what you're doing every time you place another organisations URL link somewhere on your site - if you're placing these links in prominent places, you may even be pushing your visitors away from where you want them.

When people are on your website, you really want them to stay for as long as possible, learning about your product or services and perhaps sending you a message on your websites enquiry form. Social Media should really only be used to transfer visitors from other places to yours - not opposite.