Digital Marketing: Is Mobile Important to My Small Business?

Responsive Website Design

One of the biggest problems with the internet is that it can be accessed on any number of devices. Ok, so this may not seem like a problem to most but for a website developer, it means developing a website that supports tiny screens (mobile phones) and very large screens (desktop computers).

According to Google's Mobile Path to Purchase report, search engines (like Google/Bing/Yahoo) are the most frequent starting point for mobile device users (48%), followed by branded websites (33%) and branded apps (26%).

As a direct result, companies which have responsive websites generate far more leads and maintain a widening competitive advantage over companies that don't.  

This leaves the question, what is responsive website design, how does it work and should you make the switch? This infographic from Verve sets out to answer those questions, offer some compelling statistics and teach you the key features of a responsive design all marketers should know about (we do, by the way, I just asked).