There are huge benefits for even the smallest organisations to use unique landing pages in conjunction with a well thought out Google Adwords campaign. This has been proven to result in far higher conversion rates and a huge jump in the efficiencies of a typical pay-per-click (PPC) campaign for small businesses.
INCREASING THE CONVERSION RATES
In 2014, Dell saw conversion rates increase as high as 300% when testing landing pages against website pages.
CUT ON ADVERTISING COSTS
Medan's Law increased conversions 63% by increasing continuity between an ad and a landing page.
INCREASE YOUR BRAND VALUE
64% of marketers say that landing pages are the most effective way to test value proposition.
GET STATS TO PLAN YOUR NEXT STEPS
68% of B2B businesses use landing pages to acquire new sales leads for future conversion.
FOCUSING ON SPECIFIC KEYWORD PHRASES
A marketing solutions company increased its lead rate by 144% by strategically using PPC ad keywords on its landing pages.