A landing page is designed to receive visitors - it receives visitors from all over the internet. Visitors can come from emails, social media posts, facebook advertisement campaigns, direct mail or pay-per-click ads.
Most digital agencies operate under a business model where they get paid regardless if the website they design works or fails. They charge upfront because they don't want to be accountable for their promises. We're different.
In our world, a Growth Architect is an individual who is both a marketing guru and technologist. They apply technology to solve marketing problems, attempting to short-circuit revenue growth for businesses of all sizes.
Still using a carousel on your homepage? Is it the 90's? The homepage slideshow came into fashion in the late 1990's, it was actually a way to get lots of information on the first page of your website.
To save you from jumping into all of the Search Engine Optimisation (typically referred to as SEO) articles on Google, we've compiled this list of the top reasons why you may not be receiving the attention you expected from online search engines. (You can thank me later).
Obtaining column inches in a print-publication is something all small businesses seek. Seen as the holy grail of marketing, you may be disappointed to know that obtaining those sought after inches in physical media don’t tend to give you much traffic in the digital world.
A great opinion piece by David Carr (who writes for the NY times) who shares some insights regarding the current state of play for e-mail newsletters. He argues that they may be on their way out as instant messages are becoming more common place.
I was talking to a few of my friends and colleagues that are responsible for running a number of small businesses and the topic of website design came up – specifically, how much investment should it take to get a business website.
Perhaps you’ve just worked tirelessly on your new website, wrestling with Wordpress to show the information you want shown in the way you want it. Perhaps you’ve hired a Website developer to build your website and it’s been delivered and you’re delighted with it.