Search Engine Optimisation Services | Growth Architects

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Search Engine Optimisation

Search engine optimisation or SEO, is the literal process of improving a websites reputation according to leading search engines such as Google and Bing. Optimising the layout, content and schema of a website can help search engines understand it's contents far better and subsequently, allow the engine to show your pages in search results more accurately. While the factors search engines use to rank sites are kept secret and change frequently, we build all known SEO best practices into every one of our clients sites.

Talk to a human
Knowledgable & Experienced.

Our skilled team of search marketing experts apply their fresh thinking methods, expertise and leading industry know-how to your organic SEO strategy, aiming to improve the overall ranking of your website and overtake your competitors.

Frequency & Rank.

We take a page-by-page approach, carefully optimising each page to target suitable keywords so that they show in unbranded search results. The value in SEO, is not only the rank of which your pages show but also the frequency at which they appear. Our team will fight to help your website appear higher and far more frequently.

Technical SEO Experts.

Whilst not being the only factor affecting a websites search visibility, the technical side of search engine optimisation is still the bedrock of successful SEO strategy; without it, additional efforts will fall flat.

Constantly changing, constantly learning.

Algorithmic updates, real-time search and social signals all form the basis of the continually evolving organic search landscape. It's consistantly challenging for businesses to keep up if it isn't your sole focus and it's therefore difficult to keep up and achieve strong results. This is where we come in and by utilising our SEO services you can get back on track.

Accountable and available marketing experts.

Our skilled team of search marketing experts apply their experience, know-how and determination to each client. As part of our quarterly strategy, our team will review each on-page element of your website - reviewing general coding practices, usage of content and the application of technologies - ensuring no aspect restricts the crawling activities of popular search engines and offering up access to our experts for any questions or requests for further assistance.

Detailed, actionable & recorded.

We use a clear point-by-point system to review every aspect of your website. Alongside understanding any on-page SEO elements which require optimisation, these audits also included analysis for your websites performance - both from a user and search engine perspective. Our on-page auditing process may look at specific areas of your site such as meta tags, content and other relevant on-page elements to identify any areas that need to be optimised.

Experts with the experience to know where to look.

Sitemap

Our team will ensure your website is structured proficiently and intuitively to ensure visitors and engines clearly understand it's content.

SSL certificates

Your website's security will be reviewed and any issues will be resolved. It's important for your site to be secure to rank well in modern search engines.

Clean HTML & CSS markup

Our team will review your website, analysing it's HTML markup for best-practices. Clean code and intuitive construction results in a better ranking.

URL structure

Your website will be checked for intuitive and clear URL addresses. We will ensure your website supports the current standards and that these pages are indexable by search engines.

Redirects (301/302)

If you have multiple domains, our team will programatically redirect users and search engines to a primary domain and use 'canonical' to fix these references.

Page descriptions and titles

Our team will create accurate, relevant and eye-catching descriptions which appear in search results and impact the number of visitors your page experiences.

AMP

Google prioritises these higher performing pages in search results. Our team will create AMP or Accelerated Mobile Pages when appropriate. These lightweight versions of web pages load faster and can be used in rich snippets.

Google rich image search for products

If your website is e-commerce, we will structure product information so Google can display additional information in rich search results.

Mobile-optimised

Google recently updated their technology to give mobile-optimized sites a higher priority in search results. We’ve anticipated the importance of mobile and are experts in optimising for thin-clients.

Why Search Engine Optimisation?

SEO is a marketing discipline which is focused on the growing visibility of an organic search engine result. It combines the technical and creative elements to improve ranking, drive traffic and increase awareness in search engines. From the words on your page to the structure of your site and how others link back to it, SEO covers every aspect of your website.

Why does my website need SEO?

The vast majority of traffic online is driven by commercial search engines, Google, Bing and Yahoo!. Social media and other types of traffic can generate traffic to your website, but search engines are the most consistant and typically most numerous generators. Search engines are the main entrance for the internet, for most users. This is why it is the most valuable position to appear online - to appear first, is to be visited first.

Why can't the search engines figure out my site without SEO?

Search engines are funded well and extremely clever as a result. The major engines are always working to improve their technology to crawl the web more widely and deeply and return better and more accurate result for users. There are limitations. The right SEO can net you thousands of visitors and vast amounts of attention but the wrong moves can hide or bury your site deep in search where visibility is minimal.

Can I just do SEO myself?

SEO is complex and ever-changing but most people can easily understand the basics. even a small amount of knowledge can make a big difference. SEO information is freely available online and those with patience, determination and a bit of free time can impact their websites apperance in search results. Youtube, Udemy are great resources for free SEO guides.

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