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Free Marketing Guides; Tips & Tricks for Business Professionals | | Cambridge Marketing Agency | Growth Architects



Grab a cup of Earl Grey and learn about PPC, SEO, SEM, Social & every other marketing channel for free.



Fri, 7 Feb, 2020

What Is Conversion Tracking?

Conversion tracking is when a business wants to measure the actions users take towards the completion of a specific goal or objective. These types of actions are typically …



Wed, 5 Feb, 2020

Simple Ways to Improve Your Google Ads Conversion Rate

Conversions are the epicenter of most modern businesses. Without them, revenue reduces and businesses struggle. It’s a common belief that Google Ads are the source of …



Thu, 30 Jan, 2020

The 5 Most Important PPC KPIs You Should Be Tracking

KPIs, or Key Performance Indicators, are metrics which can used to measure the output of something. In our world, we use them to measure the output of a marketing campaign and …



Tue, 21 Jan, 2020

In-Market Audiences: How to Reduce CPM and Increase Conversions

Incredible changes are taking place in Google Ads due to the use of machine learning. It’s somewhat of a game changer. Late last year (2019) in-market audiences was introduced …


Website Design

Tue, 14 Jan, 2020

9 Problems With Your CTAs and How to Fix Them

You’ve created a glorious website. You’ve worked hard to make sure that it shows you in your best light. You’ve created special offers that you think should resonate with your …



Wed, 4 Dec, 2019

New Responsive Display Ads - What You Need to Know

Running a Google Ads Campaign can be time consuming and it wouldn’t be unusual for advertisers to miss new features as and when they’re released. One new feature which Google …



Wed, 13 Nov, 2019

Google Ads Introduces Capture Leads Extension

The lead extension looks similar to the Promotion extension, displaying a call out box with an icon - Lead Extension uses a clipboard icon to set it apart. After you select …



Mon, 7 Oct, 2019

Google Ads Introduces “By Conversion Time” Reporting With New Columns

Google is always updating and improving its ability to show you where your ad budget is going and what result it’s generating. With its latest release…



Thu, 18 Jul, 2019

7 Facebook Advertising Tools Geared to Save You Time & Money.

For those business owners, who truly care about saving time and making money, we’ve gone through 7 tools to consider using to grow your small business.



Thu, 11 Jul, 2019

Create a Great Facebook Ad in Minutes

In this article we’ll be sharing five valuable lessons we’ve learnt from running Facebook Ads for our clients. We’ll walk you through each lesson below and help you to run a …



Thu, 20 Jun, 2019

Digital vs Traditional Advertising for Small Businesses

Deciding where your budget is best spent is the dilemma of all marketers. Whether it be geared for customer acquisition, brand awareness or PR, there are endless decisions …

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Tue, 11 Jun, 2019

Exploring 2019’s Main Statistics on Search Engine Optimisation

Search Engine Optimisation (SEO) is, without a doubt, one of the most popular and efficient methods of advertising in the digital ecosystem. But just like most of the other …



Thu, 6 Jun, 2019

Is Your SEO Agency Telling You Porkies?

The world of Search Engine Optimization (SEO) is a murky place to operate. There are some agencies who promise the moon-on-a-stick through a mixture of secret sauce and the …



Wed, 22 May, 2019

What Is Remarketing?

Remarketing is a powerful tool - find out what remarketing is, how you can use it to increase your conversions and how you can keep optimising it to maintain it's performance.



Wed, 1 May, 2019

Target Your PPC Ads With an ICP

When it comes time to launching your next PPC campaign, forget about measuring the output for a while and focus on the ICP. This article provides an actionable way of …


Website Design

Wed, 24 Apr, 2019

Planning Your Small Business Website

If you're building a website for your small business, we answer the most important question. What should your website say about your business?

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Business Advice

Tue, 23 Apr, 2019

What Is a Sales Funnel?

What is a Sales Funnel and how can it help you sell more? In this short article, we explain what a sales funnel is , how it applies to your business and how you can exploit it …

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Tue, 9 Apr, 2019

Does Google Ads Work

We love Google Ads. We love its simplicity, complexity and the timeliness of its’ results. From launching your first campaign correctly, you can start to see results within …


Website Design

Fri, 5 Apr, 2019

What Is a Landing Page

Have you built a landing page before? Do you know when the best time is to build one and for which task are they best suited? This guide provides you with everything you need …

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Wed, 3 Apr, 2019

How to Run a Low Budget Google Ads Campaign With a Positive Return

You don’t need to risk big piles of cash either because with Google Ads there are no minimums. Within this guide, we’ll show you how to spend as little as £150 per month and …


Business Advice

Tue, 2 Apr, 2019

Ways to Advertise Your Business Locally (For Almost Free)

To help close the gap between the dream and the reality of running a local business, here are a number of ways to advertise your business which can help create that smiling …



Fri, 29 Mar, 2019

7 Simple PPC & Landing Page Optimisations

Here are 7 things you can do to help bring in more business from your existing PPC campaigns. They may take a little more effort but with these Advertisement and Landing page …



Thu, 28 Mar, 2019

5 Ways to Optimize Your PPC Performance

We look at ways to increase an existing clients PPC campaign without increasing it's budget. See what our approach is and borrow some of our techniques to improve your own …



Tue, 26 Mar, 2019

Will Your Site Lose Rank Due to It's SSL Certificate?

Do you know if your current website is using HTTP or HTTPS? Should you care? What is the impact of using HTTPS for your business website? The Growth Archtiect's are here to …



Wed, 20 Mar, 2019

Getting Started With Google Search Console

Thinking of improving your websites rank? By using Google's Search Console, you can use powerful insights into your websites online profile to capture more inbound leads by …



Tue, 19 Mar, 2019

Do Google Ads Work for Small Businesses

Do Google Ads serve small businesses well? Is it cost effective for the small guy to use or is it a platform reserved for the big and mighty.


Business Advice

Tue, 12 Mar, 2019

How Do the GDPR Changes Affect Your Business?

What does GDPR mean for you and your business? GDPR is the new legislation which is designed to govern how businesses of all types and varieties collect, store and use …


Business Advice

Mon, 11 Mar, 2019

How to Ask Customers for Google My Business Feedback

Google business reviews directly from clients and customers are one of the most effective ways to promote trust and confidence in your business and is one of the most …



Fri, 8 Mar, 2019

What Is Google My Business and How Does It Help Me?

Google is always introducing new tools for small businesses. Tools which can help present your business to your perfect customer or give you the platforms to establish and …



Tue, 12 Feb, 2019

10 Affordable Ways to Market Your Business

Your business needs to find new customers in order to survive but it can seem as if all of the options to acquire new ones is cost prohibitive. It can be a discouraging …


Website Design

Fri, 8 Feb, 2019

Homepage Best-Practices: Our Guide to Your Home Page

It’s wise to consider that a homepage may work perfectly for one business and fail miserably for another. If you’re looking at design options and are unsure of which direction …



Thu, 7 Feb, 2019

Why You Need a Google Business Listing

What impact will signing up for a Google MyBusiness profile have on your local business? How difficult is it to complete the profile and ensure it's optimised for your …



Wed, 6 Feb, 2019

How to Advertise Your Business on Social Media

Our Social media guide will how you how to setup your first campaign on Facebook and provide you with the details which you need to monitor and keep track of.


Business Advice

Wed, 6 Feb, 2019

How to Provide Customer Services via Social Media

It’s now an extremely common way to engage with a business and is quickly becoming a de-facto communication channel. It’s no wonder that so many people are turning to social …


Website Design

Sun, 3 Feb, 2019

How to Move Your Business Website From

When it comes time to leave Yell, the process for taking your domain with you is simple - even if your Yell representative tells you otherwise. The process is the same …



Thu, 20 Sep, 2018

How Do You Tell if Your Adverts Are Working (ROAS)?

This is the only true way of successfully identifying marketing channels which return a positive result. Return on Advertisement Spend (ROAS) is an efficient way large and …



Fri, 31 Aug, 2018

10 Simple Ways of Affordably Advertising Locally.

Are you currently considering of ways to increase awareness of your local business but struggling for inspiration? Our helpful guide should provide you with some insights you …



Thu, 30 Aug, 2018

How Important Are Online Reviews to Your Business?

Working with the right marketing channels, you can easily expose the positive reviews your business has collected to other potential customers and help build confidence in …


Online Marketing

Mon, 27 Aug, 2018

How to Create Your Own Digital Marketing Plan.

The purpose of this article is to address one very big elephant in the room that you’ve probably been thinking of doing for a while but somehow, never really got around to it.



Fri, 8 Dec, 2017

What Can Your Website Analytics Show You?

Do you know how to use website Analytics to understand if the website which represents your business is working well? Find out which metrics our team values and what …

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