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Insights.

Our articles provide a glimpse over the shoulder of our big bearded team of executives, sharing in-depth and educational content on a regular basis.

PPC
Tue, 19 May, 2020
5 Ways to Generate More Revenue From Existing Google Ad Campaigns

COVID-19 has knocked us all down in one way or another this year. Whilst our minds are firmly on our closest friends and family, as business professionals we still need to …

PPC
Fri, 13 Mar, 2020
How Do You Write Effective Copy for Google Ads

You’re not provided with much space within Google Ads to write compelling, persuasive and action-inducing copy. In all, only 25 characters are provided for the headline and …

PPC
Tue, 10 Mar, 2020
A Guide for Using Google Ads for B2B Lead Generation

Reaching a B2B audience through paid channels can be tricky. These types of campaigns often suffer from a variety of common challenges including highly competitive and …

PPC
Fri, 6 Mar, 2020
Google Ads Releases New ‘Attribution Report’

Splendid. We always welcome new product releases from Google Ads because they usually increase productivity, enhance accuracy or provide new functionality to get our teeth …

PPC
Fri, 7 Feb, 2020
What Is Conversion Tracking?

Conversion tracking is when a business wants to measure the actions users take towards the completion of a specific goal or objective. These types of actions are typically …

PPC
Wed, 5 Feb, 2020
Simple Ways to Improve Your Google Ads Conversion Rate

Conversions are the epicenter of most modern businesses. Without them, revenue reduces and businesses struggle. It’s a common belief that Google Ads are the source of …

PPC
Thu, 30 Jan, 2020
The 5 Most Important PPC KPIs You Should Be Tracking

KPIs, or Key Performance Indicators, are metrics which can used to measure the output of something. In our world, we use them to measure the output of a marketing campaign and …

PPC
Tue, 21 Jan, 2020
In-Market Audiences: How to Reduce CPM and Increase Conversions

Incredible changes are taking place in Google Ads due to the use of machine learning. It’s somewhat of a game changer. Late last year (2019) in-market audiences was introduced …

Website Design
Tue, 14 Jan, 2020
9 Problems With Your CTAs and How to Fix Them

You’ve created a glorious website. You’ve worked hard to make sure that it shows you in your best light. You’ve created special offers that you think should resonate with your …

General
Wed, 1 Jan, 2020
Why Your Small Business Needs to Leave Yell.com Now

We take a closer look at Yell's marketing services and examine what you can expect to receive when working with this company for your small business marketing.

PPC
Wed, 4 Dec, 2019
New Responsive Display Ads - What You Need to Know

Running a Google Ads Campaign can be time consuming and it wouldn’t be unusual for advertisers to miss new features as and when they’re released. One new feature which Google …

PPC
Wed, 13 Nov, 2019
Google Ads Introduces Capture Leads Extension

The lead extension looks similar to the Promotion extension, displaying a call out box with an icon - Lead Extension uses a clipboard icon to set it apart. After you select …

PPC
Mon, 7 Oct, 2019
Google Ads Introduces “By Conversion Time” Reporting With New Columns

Google is always updating and improving its ability to show you where your ad budget is going and what result it’s generating. With its latest release…

PPC
Thu, 18 Jul, 2019
7 Facebook Advertising Tools Geared to Save You Time & Money.

For those business owners, who truly care about saving time and making money, we’ve gone through 7 tools to consider using to grow your small business.

PPC
Thu, 11 Jul, 2019
Create a Great Facebook Ad in Minutes

In this article we’ll be sharing five valuable lessons we’ve learnt from running Facebook Ads for our clients. We’ll walk you through each lesson below and help you to run a …

Advertising
Thu, 20 Jun, 2019
Digital vs Traditional Advertising for Small Businesses

Deciding where your budget is best spent is the dilemma of all marketers. Whether it be geared for customer acquisition, brand awareness or PR, there are endless decisions …

SEO
Tue, 11 Jun, 2019
Exploring 2019’s Main Statistics on Search Engine Optimisation

Search Engine Optimisation (SEO) is, without a doubt, one of the most popular and efficient methods of advertising in the digital ecosystem. But just like most of the other …

SEO
Thu, 6 Jun, 2019
Is Your SEO Agency Telling You Porkies?

The world of Search Engine Optimization (SEO) is a murky place to operate. There are some agencies who promise the moon-on-a-stick through a mixture of secret sauce and the …

Advertising
Wed, 22 May, 2019
What Is Remarketing?

Remarketing is a powerful tool - find out what remarketing is, how you can use it to increase your conversions and how you can keep optimising it to maintain it's performance.

Advertising
Wed, 1 May, 2019
Target Your PPC Ads With an ICP

When it comes time to launching your next PPC campaign, forget about measuring the output for a while and focus on the ICP. This article provides an actionable way of …

Website Design
Wed, 24 Apr, 2019
Planning Your Small Business Website

If you're building a website for your small business, we answer the most important question. What should your website say about your business?

Business Advice
Tue, 23 Apr, 2019
What Is a Sales Funnel?

What is a Sales Funnel and how can it help you sell more? In this short article, we explain what a sales funnel is , how it applies to your business and how you can exploit it …

PPC
Tue, 9 Apr, 2019
Does Google Ads Work

We love Google Ads. We love its simplicity, complexity and the timeliness of its’ results. From launching your first campaign correctly, you can start to see results within …

Website Design
Fri, 5 Apr, 2019
What Is a Landing Page

Have you built a landing page before? Do you know when the best time is to build one and for which task are they best suited? This guide provides you with everything you need …

PPC
Wed, 3 Apr, 2019
How to Run a Low Budget Google Ads Campaign With a Positive Return

You don’t need to risk big piles of cash either because with Google Ads there are no minimums. Within this guide, we’ll show you how to spend as little as £150 per month and …

Business Advice
Tue, 2 Apr, 2019
Ways to Advertise Your Business Locally (For Almost Free)

To help close the gap between the dream and the reality of running a local business, here are a number of ways to advertise your business which can help create that smiling …

PPC
Fri, 29 Mar, 2019
7 Simple PPC & Landing Page Optimisations

Here are 7 things you can do to help bring in more business from your existing PPC campaigns. They may take a little more effort but with these Advertisement and Landing page …

PPC
Thu, 28 Mar, 2019
5 Ways to Optimize Your PPC Performance

We look at ways to increase an existing clients PPC campaign without increasing it's budget. See what our approach is and borrow some of our techniques to improve your own …

SEO
Tue, 26 Mar, 2019
Will Your Site Lose Rank Due to It’s SSL Certificate?

Do you know if your current website is using HTTP or HTTPS? Should you care? What is the impact of using HTTPS for your business website? The Growth Archtiect's are here to …

Analytics
Wed, 20 Mar, 2019
Getting Started With Google Search Console

Thinking of improving your websites rank? By using Google's Search Console, you can use powerful insights into your websites online profile to capture more inbound leads by …

PPC
Tue, 19 Mar, 2019
Do Google Ads Work for Small Businesses

Do Google Ads serve small businesses well? Is it cost effective for the small guy to use or is it a platform reserved for the big and mighty.

Business Advice
Tue, 12 Mar, 2019
How Do the GDPR Changes Affect Your Business?

What does GDPR mean for you and your business? GDPR is the new legislation which is designed to govern how businesses of all types and varieties collect, store and use …

Business Advice
Mon, 11 Mar, 2019
How to Ask Customers for Google My Business Feedback

Google business reviews directly from clients and customers are one of the most effective ways to promote trust and confidence in your business and is one of the most …

SEO
Fri, 8 Mar, 2019
What Is Google My Business and How Does It Help Me?

Google is always introducing new tools for small businesses. Tools which can help present your business to your perfect customer or give you the platforms to establish and …

Advertising
Tue, 12 Feb, 2019
10 Affordable Ways to Market Your Business

Your business needs to find new customers in order to survive but it can seem as if all of the options to acquire new ones is cost prohibitive. It can be a discouraging …

Website Design
Fri, 8 Feb, 2019
Homepage Best-Practices: Our Guide to Your Home Page

It’s wise to consider that a homepage may work perfectly for one business and fail miserably for another. If you’re looking at design options and are unsure of which direction …

SEO
Thu, 7 Feb, 2019
Why You Need a Google Business Listing

What impact will signing up for a Google MyBusiness profile have on your local business? How difficult is it to complete the profile and ensure it's optimised for your …

Business Advice
Wed, 6 Feb, 2019
How to Provide Customer Services via Social Media

It’s now an extremely common way to engage with a business and is quickly becoming a de-facto communication channel. It’s no wonder that so many people are turning to social …

Advertising
Wed, 6 Feb, 2019
How to Advertise Your Business on Social Media

Our Social media guide will how you how to setup your first campaign on Facebook and provide you with the details which you need to monitor and keep track of.

Website Design
Sun, 3 Feb, 2019
How to Move Your Business Website From Yell.com.

When it comes time to leave Yell, the process for taking your domain with you is simple - even if your Yell representative tells you otherwise. The process is the same …

Analytics
Thu, 20 Sep, 2018
How Do You Tell if Your Adverts Are Working (ROAS)?

This is the only true way of successfully identifying marketing channels which return a positive result. Return on Advertisement Spend (ROAS) is an efficient way large and …

SEO
Fri, 31 Aug, 2018
10 Simple Ways of Affordably Advertising Locally.

Are you currently considering of ways to increase awareness of your local business but struggling for inspiration? Our helpful guide should provide you with some insights you …

SEO
Thu, 30 Aug, 2018
How Important Are Online Reviews to Your Business?

Working with the right marketing channels, you can easily expose the positive reviews your business has collected to other potential customers and help build confidence in …

Online Marketing
Mon, 27 Aug, 2018
How to Create Your Own Digital Marketing Plan.

The purpose of this article is to address one very big elephant in the room that you’ve probably been thinking of doing for a while but somehow, never really got around to it.

Analytics
Fri, 8 Dec, 2017
What Can Your Website Analytics Show You?

Do you know how to use website Analytics to understand if the website which represents your business is working well? Find out which metrics our team values and what …

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