With so many businesses online, the competition on Google is aggressive with similar businesses all fighting for the attention of the same customers. Truth is, our team knows which tools to use to help your website be discovered and better yet, we're happy to share our 'not-so-secret' sauce.
Search Engine Optimisation (SEO) is a rather fancy term which refers to the art of getting your site to show up high in search results. Fortunately, ranking well is something our team understands ever so well and can influence it (positively) for our clients so when their customers go to Google and search for a keyword related to their business, they can be found higher than competitors.
Below are just a few of the basics we use to make your sites rank higher.
1. Give each page a unique title and description
When the search engines have finished scanning your website, it begins to look at your website's titles and descriptions. These are simply short texts about each page on your site. When you write them, be sure to incorporate your keywords as much as possible.
Prospective customers (website visitors) also use your titles and descriptions to determine if your business website offers what they are looking for. Where about's? If you move your mouse over any tab on any browser, you will see the name of the page you're currently viewing. The description is the brief text found in the Google search results under each link to a website. The secret to writing great descriptions and attractive website titles is to think of it from your customers perspective - what do they expect to see there when they're looking for a business like yours.
2. Find the right domain name
Domains are a really important part of the SEO puzzle. Depending on what you expect your customers to Google when attempting to find your business, you'll need to include one of these keywords in your title in order to rank highly. Typically, we suggest you use a concoction of your business name and an important word which describes your companies product.
3. Choose & use keywords
Bing, Yahoo, Google all rank your website based on keywords, so you want to ensure you do all that you can to associate your site with the actual words your prospective customers are entering into these search engines to find what they're looking for. Best advice for discovering these keywords? - You really need to sit down and list out all of the terms you would enter when searching for similar businesses. Think of all of the connotations which someone could enter to search for your products or service. When you have a list, then include these in all of the places you can including your website text, headings, titles and alt text for your images.
4. Submit your site map
Whenever we create a new website for one of our clients, it speeds up the SEO process if Google (or other search engines) know your site exists. We accomplish this by providing the search engine with a copy of the sitemap - this is simply a description of the websites on your website served up in a way which the search engine understands. You can do this too, to get your website ranking underway and ensure your website becomes visible to the customers you're looking for. You can use this link to submit your site to Google and whilst you're at it, you can use this link to submit your site to Bing.
5. Put social media to work for you
Everyone knows the virtues of Social Media but not many use it effectively. You can bring in new customers and loyal fans through Facebook, Twitter, Instagram and many others. It's not just people who are tirelessly checking their news feeds - search engines take note of active social media profiles. In fact, a website may rank higher just because it has an active social media profile. So, go open up a profile - heck, open one for several different social networks, link them to your website, connect with your customers and post relevant content as often as possible...but make sure it's good content!
6. Use geography to your advantage
If you're a small business with a bricks and mortar premise, you want to attract customers in your area. To do this, we typically make our customers websites rank highly on searches performed locally - typically within a few miles radius from their store or offices location. To help search engines associate your website with your locale, you should include your address and make sure your businesses phone number appears on every page of your website. Then, simply submit your website and business details to popular listing sites like Yellow Pages, Google+, Yell and Yelp. The more online directories you sign up with, the better. These specific directories rank very well with most search engines and are our 'go-to' directories for our clients and it means you'll easily be found by the locals.