How do I use Google Adwords for my Small Business?

As a small business operator, every pound you spend on your pay-per-click advertising has to count. You want the most bang for your buck. This is why may are turning to Google Adwords which is really beginning to consume the majority of most small businesses advertising budgets.

There are over 2 billion searches every single day, Google is by far the most used search engine on the web and chances are, most of your customers are using it to search for your businesses products or solutions. 

How can Google Adwords improve your businesses marketing ROI?

Below, we have a few pieces of information which may go a long way to helping you understand the lay of the PPC land.

Individuals using the internet

Did you know the number of internet users by the end of 2015 is 3.2 billion versus 2.2 billion, the number of printed newspaper readers around the world! 

Digital advertising allows you to reach an extra 1.2 billion potential customers compared to print media advertising and this gap is getting larger every year.

This number has steadily risen over the years and more than doubled in the last decade. Let's talk stats!

 

This may surprise you but when it comes to average cost per click, Adwords is cheaper than Social Media. What

Russia

USA

UK & IRELAND

GERMANY

Google Adwords Trivia

 

Businesses make an average of £2 revenue for every £1 spent on Adwords.

The average click-through rate for an ad in the first position is 7.94%.

The top 3 paid ad spots get 41% of the clicks on the page.

70% of mobile searches call a business directly from Google search.

There are at least 300,000 mobile apps currently serving Google Mobile Ads.

The average click-through rate for a Google ad is 3.16%.

Spending on PPC ads rose 12% year-on-year in the fourth quarter of 2015.

Google's display campaigns reach 80% of global internet users.

Google takes up 33% of all online ad revenue (38.6 billion out of 117.6 billion).