We had two goals to achieve for the PPC and SEO segments of this project.
1) Start with a minimal budget and generate positive ROI within 2 months.
2) Set into motion a medium/long term strategy to generate a high volume of high quality inbound leads that match the businesses perfect customer profile.
Cambridge Worktops had experimented with Google Ads and SEO before reaching out to us but with no real tracking in place, it had been difficult to understand if it had impacted the businesses financial results.
When we created the Google Ads campaign, we sat down with the Cambridge Worktops team to better understand their products and their position within the industry. Using this intelligence, we created a bespoke campaign splitting out suitable groups of target search terms into Ad Groups and crafting enticing search ads. With SEO, our web team created a brand new website containing over 300+ unique pages to showcase their beautiful products and generate a better search result.
The final campaign started off tremendously well, generating 320% more inbound sales enquiries within the first month. The tracking our team implemented also meant that they knew exactly where these leads were coming from, the cost of each lead and how many leads had been generated in total.
With our tracking also detailing SEO, everyone was able to celebrate when our efforts started to result in top spots in Google search for valuable/relevant search terms - generating 200% more organic leads than previously received.